About

Gold & Partners was founded by Susan Gold in 2010 to address the growing challenges she saw every day as companies in all markets, and of all sizes, struggled to build a coherent, effective marketing effort. Programs that were clearly articulated. Clearly planned. Clearly measurable. Clearly tied to business goals.

Drawing on her own experience in building smarter marketing, working closely with sales, business development, and other key corporate teams, she built an engagement model that is collaborative, creative and pragmatic. Bigger isn’t always better. Spending more often gets you less. It’s all about being smart, knowing where you are going, and planning the best way to get there. Read more about what makes Gold & Partners different.

Alan Gold joined Gold & Partners in 2013, bringing extensive marketing, product strategy, international marketing, partnership development, M&A work and venture capital experience. See more details on Mr. Gold’s experience below.

What do you mean by “Partners?”
The “Partners” in Gold & Partners consists of a growing, eclectic mix of talented professionals including print and web designers, video producers, web builders, researchers, copywriters and other specialties. Additionally, the team is well versed in bringing marketing solutions such as email service providers (ESPs), marketing automation solutions (MAS) and other tools needed to bring your marketing efforts to the next level.

Sometimes a client needs BIG thinking, and sometimes an affordable quick solution is the answer. We can meet different budget needs with smart, practical marketing solutions.

 

 Susan M. Gold, Principal   

Susan Gold has over 25 years of strategic marketing experience,   specializing in planning, brand management and positioning, awareness building, demand creation, lead generation and strategic sales support. In that time, she has held numerous executive marketing positions in a range of industries including high technology, professional services, financial services, industrial and hospitality.

Susan’s work for Gold & Partners’s Clients spans a wide range including:

  • Market sizing; target market identification; new lead contact augmentation
  • Operationalizing the sales process for alignment across all functions
  • Needs analysis for Contact Management/CRM system; implementation
  • Differentiated value proposition development
  • Web site competitive analysis, web positioning & navigation recommendations for improved user experience
  • Social Media integration; content strategy development and process
  • Business Development strategies and campaigns
  • LinkedIn for Business Development and networking Workshops

 

Alan Gold, Principal  

Alan Gold

Alan brings nearly 30 years of marketing experience to Gold & Partners.  He has worked extensively with early stage, private, public and growth-oriented companies in a range of technology and services segments.  Alan has a passion for strategy and making it actionable—and measurable.  He’s helped companies large and small rise above the noise in crowded markets, make a splash in new ones, and find new opportunities for existing corporate assets.

At Gold & Partners Alan focuses on projects and interim management assignments to help companies build strategies and processes for success.  Specifically, he supports clients in the following ways:

  • Metrics-Driven Acquisition Marketing: social media; online marketing, traditional
  • Business Development: indirect channels; strategic partners
  • International and Regional Growth: new market entry, direct and partners
  • Product Marketing, Product Management:  process, roadmap development, positioning, competitive analysis
  • Technology Positioning: SaaS/Cloud/Enterprise Software; Mobile/Wireless Technology; Managed Services
  • Venture Capital/Angel Funding: selection, business case, roadshow
  • Mergers and Acquisitions: target selection and evaluation, due diligence, post transaction integration
  • Interim Leadership:  team management; hands-on support; mentoring