The “NCIS” of Marketing

We think of ourselves as business executives. We’re really paid to be problem solvers. Some prefer to avoid problems because it takes too much time and effort to solve the problem, and there’s already too much on their plate.

About 10 years ago I realized that we’re all here to solve business problems. As an experienced contrarian, I embraced it. I loved the challenge. I helped my team understand that problems were good – it means we are needed and we can make an impact. There are more learnings that come from problems then when everything is working (or seems to be working). It takes being a detective, an interpreter – just like my heroes on NCIS. Without the cameras, thankfully.

“Find me a puzzle I can’t solve.” This comment is often heard by Ducky“, Dr. Donald Mallard on NCIS when Gibbs comes down to the autopsy room with another mystery. Very few companies don’t have problems to solve. The most “popular” one I hear is how can we grow revenue? How do we get more customers? Why don’t more people know who we are and what we do? How do we increase our close rate? If a company is a going concern, and the product or service solves a problem for its customers/clients, we can make it work. And measure it.

Getting the right message to the right people at the right time in the right way. It’s that simple and yet that challenging. It’s a statement full of problems I love to solve.

Is there a business problem that you’re avoiding? Let’s see if we can solve it together.

Happy Rainy (in New England) Friday!


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